Aloft Kuala Lumpur Sentral launched Re:Fuel On Wheels (ROW), its very own food truck, on 18 July 2017. The food truck was to push a new addition to its portfolio of Food and Beverage offerings, selling street grub on the streets of Kuala Lumpur Sentral at the porte cochère of the Hotel.
The idea was brought about in the spirit of the Aloft brand’s credo, Different by Design, to offer something out of the ordinary and an exciting dining experience for the Hotel’s customers. With the objective to cater to the always-connected lifestyle of today’s travellers and the Millennial generation, the idea for a food truck was born with a menu designed to provide quick bites for the on-the-go crowd and for diners looking for comfort food that is simple and fuss free.
Re:Fuel On Wheels will mainly be stationed at the Hotel’s porte cochère along Jalan Stesen Sentral and operational for breakfast and lunch periods on weekdays serving up food consist of a mixture of Western and Malaysian influences.
“Re:Fuel On Wheels, our food truck, is an opportunity for us to cater to the general public and expand our reach in terms of offering a wider selection of services, at a very affordable price. With this food truck, it also allows us to provide a fun aspect to our catering services instead of the norm,” said Greg Gubiani, GM of Aloft Kuala Lumpur Sentral.
More on Re:Fuel On Wheels: Aloftkualalumpursentral.com/refuelonwheels
Read more at: Marketing-interactive.com